Marketing Maven earned the IMPACT Award for Social Media Campaign Integrated Strategy at the Internet Marketing Association’s annual awards celebration on Sept. 29.
|
|
Lindsey CarnettThe honor recognized Marketing Maven’s Simply Fit Board 21-Day Challenge social media entry for client Allstar Products. The Challenge encouraged Simply Fit Board users to kick-start their fitness goals.
In addition to a 21-Day Challenge website, MM created Facebook groups to build social communities for each challenge date and its participants. It used only organic social media to promote the challenge, along with spokesperson trainer Rosalie Brown sharing details via her social profiles.
Marketing Maven exceeded its goal of 1,500 unique submissions, garnering 8,908 entries and nearly 14.3M total impressions to date. These challenges resulted in a 28.7% fan increase on Simply Fit Board social media pages.
“We are grateful to have Allstar Products Group as a client because they allow us to brainstorm then execute,” said Marketing Maven president and CEO Lindsey Carnett. “The success of this campaign was due to collaboration and thoughtful execution.”
Washington Women in PR recognized outstanding women in communications aged 25-35 at its annual Emerging Leaders Awards June 25 at the AT&T Forum in Washington, D.C.
Washington Women in Public Relations has released the list of finalists from agencies, corporations, nonprofits, government and trade associations throughout the Washington, D.C. from which winners will be picked at the group's Emerging Leaders Awards June 25 at the AT&T Forum in downtown D.C.
Publicis Groupe Chief Strategy Officer Carla Serrano called on the 475 gathered for the 59th Annual Matrix Awards May 19th at NYC's Ziegfeld Ballroom to not let the night "be another awards ceremony" and make it "a moment where we refuse to be edited out, not now, not for AI, not ever."
MikeWorldwide came out on top in the PR category at The 24th Annual American Business Awards... Story Partners and the Washingtonian presented PBS senior correspondent Judy Woodruff with The Hall of Fame Award at the 13th Annual Washington Women in Journalism Awards... The LAGRANT Foundation, in celebration of its 28th anniversary, is awarding 19 scholarships to students nationwide for its Healthcare Marketing and Communications Scholarship Program.
