Marketing Maven earned the IMPACT Award for Social Media Campaign Integrated Strategy at the Internet Marketing Association’s annual awards celebration on Sept. 29.
The honor recognized Marketing Maven’s Simply Fit Board 21-Day Challenge social media entry for client Allstar Products. The Challenge encouraged Simply Fit Board users to kick-start their fitness goals.
In addition to a 21-Day Challenge website, MM created Facebook groups to build social communities for each challenge date and its participants. It used only organic social media to promote the challenge, along with spokesperson trainer Rosalie Brown sharing details via her social profiles.
Marketing Maven exceeded its goal of 1,500 unique submissions, garnering 8,908 entries and nearly 14.3M total impressions to date. These challenges resulted in a 28.7% fan increase on Simply Fit Board social media pages.
“We are grateful to have Allstar Products Group as a client because they allow us to brainstorm then execute,” said Marketing Maven president and CEO Lindsey Carnett. “The success of this campaign was due to collaboration and thoughtful execution.”