 Tom Reno |
He joins the WPP unit from entertainment PR firm 42West, where he served as COO and CFO for the last eight years and helped guide its $28M acquisition by Dolphin Digital Media earlier this year.
At C&W, Reno will oversee IT, HR, legal and real estate functions as well as the operations side of acquisitions, reporting to Cohn & Wolfe CEO Donna Imperato.
She hailed his “successful track record of managing and expanding agencies from an operational standpoint,” and "his experience on the client service side of the business.”
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
