 Tom Reno |
He joins the WPP unit from entertainment PR firm 42West, where he served as COO and CFO for the last eight years and helped guide its $28M acquisition by Dolphin Digital Media earlier this year.
At C&W, Reno will oversee IT, HR, legal and real estate functions as well as the operations side of acquisitions, reporting to Cohn & Wolfe CEO Donna Imperato.
She hailed his “successful track record of managing and expanding agencies from an operational standpoint,” and "his experience on the client service side of the business.”
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
