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5W Public Relations formed a unit to handle PR for Initial Coin Offerings (cryptocurrency). Services include media relations, targeted outreach to crypto industry publications, content creation, digital media campaigns, speaking opportunities and celebrity relations. “ICO’s – at launch and after – have unique PR strategies and campaigns and we understand how to build those brands,” said Ronn Torossian, CEO of 5WPR. “As we were at the outset of online gaming, electronic cigarettes and other fast growing industries, we too will excel at ICO communications.”
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Brand-News-Team, digital communications outfit, received federal authorization to fly drones in controlled Silicon Valley airspace. The Federal Aviation Administration granted Brand-News-Team permission to fly near San Jose International Airport and Palo Alto Airport. Authorization also has been granted for drone flights in several counties in New York and Connecticut. The firm plans to use aerial content collected from drone flights in public relations, advertising, marketing and social media campaigns. “This will allow us to legally fly a drone to capture 4K video, raw stills and data for a wide range of clients,” said Brand-News-Team president Roger Rosenbaum. “All flights will be carefully researched, planned and coordinated with air traffic control officials.”
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Baker Public Relations, Inc., is celebrating ten years of business with the opening of a new location. The firm’s new offices are in the Loudon Plaza development. Owner Megan Baker, a former TV news anchor and reporter who opened the agency in September 2007 designed the 2,400-square-foot space. A New York State Certified Woman-Owned Business Enterprise, Baker PR provides services in media relations, social media management, marketing, event planning, crisis communications, media training and public affairs.
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Violet PR opened a new office in Montclair, NJ. The firm expects the new location to help it better serve a growing roster of both regional and national clients. Violet got placements for clients in the New York Times,Wall Street Journal, CNN, "Good Morning America," NPR, Politico and Fast Company. “We are excited to move into a new space that has extra room for our team to create and innovate,” says president and owner April Mason, who founded Violet in 2010.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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