Edelman CEO Richard Edelman unveiled the firm's new "Earn It" narrative in his Oct. 1 blog to reflect the current "time of uncertainty and interconnectedness" when companies and brands can no longer buy reputation or preference.
|
|
Richard Edelman spoke at the “Life and Times of Dan Edelman” event held Oct. 2 at New York’s Baruch College to mark the 65th anniversary of the biggest independent firm.The blog marked the 65th anniversary of the shop founded by Dan Edelman. The biggest independent firm celebrated its anniversary with events in Chicago and New York.
Clients Earn It via action and peer-to-peer discussion, according to Edelman. The goal is to achieve trusted relationships with consumers, employees, suppliers and investors.
The new mantra is a "further explication of communications marketing, which is the merging of brand and corporate reputation and houses our ambition to be the lead creative partner, aiming for ideas that have impact and are social at the core," wrote Edelman.
Edelman believes the Earn It philosophy captures the firm's entrepreneurial spirit. "It defines how we do business, serving clients first, not shareholders, and recognizing our responsibility to improve society," he wrote.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.