Edelman CEO Richard Edelman unveiled the firm's new "Earn It" narrative in his Oct. 1 blog to reflect the current "time of uncertainty and interconnectedness" when companies and brands can no longer buy reputation or preference.
|
|
Richard Edelman spoke at the “Life and Times of Dan Edelman” event held Oct. 2 at New York’s Baruch College to mark the 65th anniversary of the biggest independent firm.The blog marked the 65th anniversary of the shop founded by Dan Edelman. The biggest independent firm celebrated its anniversary with events in Chicago and New York.
Clients Earn It via action and peer-to-peer discussion, according to Edelman. The goal is to achieve trusted relationships with consumers, employees, suppliers and investors.
The new mantra is a "further explication of communications marketing, which is the merging of brand and corporate reputation and houses our ambition to be the lead creative partner, aiming for ideas that have impact and are social at the core," wrote Edelman.
Edelman believes the Earn It philosophy captures the firm's entrepreneurial spirit. "It defines how we do business, serving clients first, not shareholders, and recognizing our responsibility to improve society," he wrote.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
