Weber Shandwick is launching VoiceUp video interview series with SellersEaston Media content shop to tell the stories of women executives in a bid to accelerate gender parity in the ranks of top management.

Gail Heimann

Gail Heimann

Pattie SellersPattie Sellers

Nina EastonNina Easton

The firm’s research shows that visibility of women in executive roles increases the desire of female professionals to become leaders.

Gail Heimann, president of WS, said though there is plenty of discussion about gender imbalance in the C-suite, there aren’t enough stories about women who have made it to the top.

“This series is an opportunity to lift the profiles of these highly successful women in a way that inspires rising stars to earn their own seats at the table,” she said in a statement announcing VoiceUp’s launch.

Pattie Sellers is a former assistant managing editor of Fortune and executive director of Fortune Most Powerful Women live content at Time Inc.

Nina Easton covered politics, economy and foreign affairs at the Los Angeles Times and Fortune. She currently chairs Fortune Most Powerful Women International and co-chairs Fortune Global Forum.

Weber Shandwick will work with SellersEaston Media to select women for VoiceUP, shape their narratives and amplify their messages.

The Interpublic unit has a solid track record in advocating on behalf of female executives. Its Executive Equity & Engagement practice, which is headed by executive VP Carol Ballock, has counseled more than 125 CEOs and top corporate executives during the past six years.