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The Decker/Royal Agency adds slew of new ones. Decker/Royal is now agency of record for Los Angeles-based Uniworld Boutique River Cruise Collection for the launch and ongoing support for its new brand, U by Uniworld, the first river cruise dedicated to travel enthusiasts aged 21 to 45. The agency has added three other clients in the guided vacation space. Trafalgar offers more than 230 trips to destinations including Europe, the Americas, Asia, Australia and New Zealand. Brendan Vacations creates authentic vacation experiences in Ireland and Scotland and CostSaver offers tours at discount prices.
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Diamond Public Relations gains AC Hotel Gainesville Downtown to its Florida-based client roster. The agency, headquartered in Miami with an office in Los Angeles, will handle all North American public relations efforts on behalf of the property. The hotel, which is slated to open January 31, 2018, is located near the University of Florida campus. Diamond’s “experienced team of UF alumni will be an asset for shaping the AC Hotel Gainesville Downtown into a unique staple for the local community,” said Robert Plutto, the hotel’s general manager.
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Mardiks Public Relations signs Visit Sarasota County to develop and implement a multi-channel media outreach campaign. The campaign will put the spotlight on the city’s hotel-development boom, with more than 1,000 rooms coming online this year and next. “Our selection committee was impressed with the Mardiks PR team’s creative concepts and strong national media contacts,” said Virginia Haley, president, Visit Sarasota County. “This is a pivotal period for the destination with our significant increase in lodging inventory.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
