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TransUnion, the Big Three credit reporting service, hired Republican advocacy shop CGCN Group for issues related to data security, privacy and cybersecurity that may come before Congress in the aftermath of the massive Equifax hacking scandal.
Principals Steve Clark, one-time top lobbyist at regional phone company Ameritech; Sam Geduldig (aide to Congressman John Boehner before he became Speaker of the House); Jay Crawford (ex-policy advisor to Boehner); and Mike Nielsen (legislative aide to former Utah Senator Robert Bennett) anchor TransUnion's nine-member lobbying team.
Chicago-based TransUnion shuffled its lobbying line-up this year, terminating American Defense International and Roberti Global, while Thompson Coburn has been inactive.
Eris Group ($24K quarterly retainer) and long-time lobbyist Kate Moss ($20K) remain on TransUnion's payroll.
Equifax in September revealed its data breach that occurred earlier this year affects 145M Americans. It turned to Edelman for crisis management work.
Cybersecurity PR, when executed well, is an essential tool for fostering transparency, promoting best practices and ensuring that the public feels secure in the hands of technology providers.
Gone are the days when the person hacking into your company’s data is sitting alone in a dark basement. More than likely the culprit is a sophisticated and organized threat actor.
Scott Radcliffe, who did a nearly four-team stint on Apple’s corporate communications team in Austin, has joined FleishmanHillard as global director of cybersecurity.
FTI Consulting has hired Brian Boetig, a 24-year veteran of the Federal Bureau of Investigation, as senior managing director in its cybersecurity unit.
