 Carole McFall |
The Castle Group brings on Carole McFall as VP-PR. McFall come to Castle from Emerson College, where she was associate VP of communications, leading strategies to support enrollment, development, branding and presidential transitions. Before that, she oversaw marketing and media relations for WGBH’s national public television programs “NOVA” and “NOVA scienceNOW.” In addition to being a senior leader for Castle’s strategic communications and crisis practices, McFall supports clients of the Boston-based PR and events firmin a variety of industries, including education and healthcare.
 Brianna Taylor |
Devine + Partners promotes Brianna Taylor to VP. Taylor, who started with the firm four years ago as a senior account executive, most recently served as an account supervisor. In her new role, Brianna will lead strategic communications initiatives and thought leadership positioning, provide change and issues management counsel, guide social media strategies and engage in new business development, among other responsibilities.
 Dave Goodman |
Lambert, Edwards & Associates expands its web development team to its Detroit office with the hiring of Dave Goodman as designer and front-end developer. Before coming to LE&A, Goodman was a freelancer, working on projects that included the design and development of a user dashboard to amplify internal communications at Chrysler and supporting the design of the user experience for Stahls.com’s mobile website. In his new role, Dave will execute high-end website designs to meet the objectives of LE&A’s clients.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
