The Castle Group brings on Carole McFall as VP-PR. McFall come to Castle from Emerson College, where she was associate VP of communications, leading strategies to support enrollment, development, branding and presidential transitions. Before that, she oversaw marketing and media relations for WGBH’s national public television programs “NOVA” and “NOVA scienceNOW.” In addition to being a senior leader for Castle’s strategic communications and crisis practices, McFall supports clients of the Boston-based PR and events firmin a variety of industries, including education and healthcare.
Devine + Partners promotes Brianna Taylor to VP. Taylor, who started with the firm four years ago as a senior account executive, most recently served as an account supervisor. In her new role, Brianna will lead strategic communications initiatives and thought leadership positioning, provide change and issues management counsel, guide social media strategies and engage in new business development, among other responsibilities.
Lambert, Edwards & Associates expands its web development team to its Detroit office with the hiring of Dave Goodman as designer and front-end developer. Before coming to LE&A, Goodman was a freelancer, working on projects that included the design and development of a user dashboard to amplify internal communications at Chrysler and supporting the design of the user experience for Stahls.com’s mobile website. In his new role, Dave will execute high-end website designs to meet the objectives of LE&A’s clients.