 Laurel Kennedy |
Blink OnDemand Crisis PR™ is working on what it says is the world’s first crisis PR planning software. The cloud-based software leads users through the crisis planning process, including team organization, risk assessment, media response, incident simulation and recovery planning. Company president Laurel Kennedy, who developed the software in partnership with Paula Hahn, says the software will be the “first in a portfolio of related products aimed at providing companies with the tool kit, process and templates to develop and implement professional public relations programming at a fraction of current prices.” The beta version of the platform is scheduled to be out this quarter, with a full release coming in the first-quarter of 2018.
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WorldWise PR Affiliates, a network of international and independently owned public relations firms, has established a fund intended to help the victims of the recent Mexico earthquake, in conjunction with the American Red Cross. The relief efforts support the network’s Mexico-based affiliate, Avalos & Associados. The fund was organized by the network’s corporate social responsibility arm, One World. “The need is tremendous and incidents like this remind us that we are all one global community and we were pleased to be able to do our part,” said WorldWise PR Affiliates co-founder Sissy DeMaria.
 Don Yount |
Critical Mention is expanding its reach to include international content. The platform now connects to more than 700,000 news, blog and social sources from over 273 countries in 91 languages. The added content triples the amount of online news Critical Mention makes available to users. “We see global content as a ‘must-have’ for our clients,” said Don Yount, Critical Mention CEO. The company says that it now aggregates, on average, more than 71 million articles per month from more than 1.2 million online sources.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
