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Velcro Companies appointed Tristan Peniston-Bird to the position of chief corporate affairs officer, based in London. Peniston-Bird was previously a managing director and the head of communications and marketing at global financial services company Euroclear. “Tristan is a seasoned leader and corporate communications expert and, with broad experience across the private and public sectors, he brings expertise in reputation management, stakeholder engagement, media relations, and risk and crisis management,” said Velcro Companies CEO and President Fraser Cameron.
 Tori Ross |
Nashville-based Reed Public Relations named Tori Ross VP. Formerly director of account services at the firm, Ross will oversee all client services and take a more prominent role in new business development and agency growth. Prior to RPR, she was a senior account executive at Matter Communications. The agency has also promoted Rachel Davis from account manager to senior account manager and hired Callie Smith as account manager. To support Reed’s growing team, the firm has also expanded its office space.
 Jasmin Curtiss |
Fort Lauderdale, Fla.-based BoardroomPR promoted Jasmin Curtiss to account executive. Curtiss joined BoardroomPR in January 2017 as an intern and was hired as a public relations coordinator in March. Since then, she has worked on a variety of client accounts in such areas as luxury real estate, non-profits, legal and construction She has also assisted with event planning and execution, media relations and social media. Prior to joining BoardroomPR, Curtiss interned at several agencies in Miami and Baltimore.
Greg Honan, who worked in the Biden White House as director of message planning and chief of staff for its office of communications, is joining public affairs firm Seven Letter as a managing director.
David Bassity, who was VP for football communications for the NFL’s Atlanta Falcons, will join the Big Ten Conference on July 20.
BPCM brings on former Prada SVP marketing & communications Christian Langbein as its EVP of growth and strategy, a newly created role... MikeWorldWide names Joseph Sorrentino as its first chief intelligence officer. Sorrentino joins from Weber Shandwick, where he was EVP, analytics & intelligence... Pacers Sports & Entertainment, which operates the NBA’s Indiana Pacers and WNBA’s Indiana Fever, hires Kieran Donahue as EVP and CMO. Donahue has served as chief marketing officer at IHOP and VP, brand, marketing & digital for the Americas at Marriott... Ballast Rock Asset Management, a diversified alternative investment manager, appoints Michael Welch as head of investor relations and capital formation.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
