People on the Move

Tristan Peniston-Bird

Velcro Companies appointed Tristan Peniston-Bird to the position of chief corporate affairs officer, based in London. Peniston-Bird was previously a managing director and the head of communications and marketing at global financial services company Euroclear. “Tristan is a seasoned leader and corporate communications expert and, with broad experience across the private and public sectors, he brings expertise in reputation management, stakeholder engagement, media relations, and risk and crisis management,” said Velcro Companies CEO and President Fraser Cameron.

Tori Ross

Nashville-based Reed Public Relations named Tori Ross VP. Formerly director of account services at the firm, Ross will oversee all client services and take a more prominent role in new business development and agency growth. Prior to RPR, she was a senior account executive at Matter Communications. The agency has also promoted Rachel Davis from account manager to senior account manager and hired Callie Smith as account manager. To support Reed’s growing team, the firm has also expanded its office space.

Jasmin Curtiss

Fort Lauderdale, Fla.-based BoardroomPR promoted Jasmin Curtiss to account executive. Curtiss joined BoardroomPR in January 2017 as an intern and was hired as a public relations coordinator in March. Since then, she has worked on a variety of client accounts in such areas as luxury real estate, non-profits, legal and construction She has also assisted with event planning and execution, media relations and social media. Prior to joining BoardroomPR, Curtiss interned at several agencies in Miami and Baltimore.