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Velcro Companies appointed Tristan Peniston-Bird to the position of chief corporate affairs officer, based in London. Peniston-Bird was previously a managing director and the head of communications and marketing at global financial services company Euroclear. “Tristan is a seasoned leader and corporate communications expert and, with broad experience across the private and public sectors, he brings expertise in reputation management, stakeholder engagement, media relations, and risk and crisis management,” said Velcro Companies CEO and President Fraser Cameron.
 Tori Ross |
Nashville-based Reed Public Relations named Tori Ross VP. Formerly director of account services at the firm, Ross will oversee all client services and take a more prominent role in new business development and agency growth. Prior to RPR, she was a senior account executive at Matter Communications. The agency has also promoted Rachel Davis from account manager to senior account manager and hired Callie Smith as account manager. To support Reed’s growing team, the firm has also expanded its office space.
 Jasmin Curtiss |
Fort Lauderdale, Fla.-based BoardroomPR promoted Jasmin Curtiss to account executive. Curtiss joined BoardroomPR in January 2017 as an intern and was hired as a public relations coordinator in March. Since then, she has worked on a variety of client accounts in such areas as luxury real estate, non-profits, legal and construction She has also assisted with event planning and execution, media relations and social media. Prior to joining BoardroomPR, Curtiss interned at several agencies in Miami and Baltimore.
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70,000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
