Equifax has turned to DLA Piper for DC work in the wake of its data breach that exposed the personal data of nearly half the US population (145.5M people).
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Ignacio Sanchez, who chair’s DLA Piper’s government affairs practice group, and Steven Phillips, co-chair of its federal law unit, head Equifax’s lobbying team.
The massive breach triggered moves on Capitol Hill to tighten regulatory screws of the $9.4B credit bureau business, which is controlled by the Big Three firms of Equifax, TransUnion and Experion.
Massachusetts Senator Elizabeth Warren, for instance, has pushed a propose to force customers a free and easy way to freeze their credit.
Other measures call for software upgrades and creation of a national technology standard for the credit bureau business.
Equifax turned to Edelman following the breach for crisis duty.
Cybersecurity PR, when executed well, is an essential tool for fostering transparency, promoting best practices and ensuring that the public feels secure in the hands of technology providers.
Gone are the days when the person hacking into your company’s data is sitting alone in a dark basement. More than likely the culprit is a sophisticated and organized threat actor.
Scott Radcliffe, who did a nearly four-team stint on Apple’s corporate communications team in Austin, has joined FleishmanHillard as global director of cybersecurity.
FTI Consulting has hired Brian Boetig, a 24-year veteran of the Federal Bureau of Investigation, as senior managing director in its cybersecurity unit.
