 |
Weber Shandwick is the consumer shop for the National Mango Board. It will develop integrated marketing and communications campaigns and strategic marketing efforts for the NMB, including digital programs intended to achieve its goal of increasing the consumption of mangos in the U.S. “Weber Shandwick brings proven strategic marketing and category expertise that will help the NMB further drive a unifying mango message call to action that benefits the entire industry,” said Valda Coryat, NMB director of marketing.
 |
Diffusion has snagged Quizlet, a user-generated consumer-learning platform that the company says is used by one in two high school students and one in three college students in the U.S. Diffusion will conduct a strategic media relations campaign aimed at positioning Quizlet’s popular activities and games as the most effective and efficient way to practice and master any topic, while emphasizing the company’s innovation in the consumer technology space. “Diffusion not only has a clear handle on our mission and vision, but they proved they had the strategic counsel and media relations prowess to support our next stage of growth,” said Quizlet director of marketing Laura Oppenheimer. “This combination made them an obvious choice for us.”
 David Zapata |
Zapwater Communications has added the Indianapolis Marriott Downtown and the Hyatt Regency by the Mall of America. Work on the accounts, which will be managed by the firm’s Chicago-based hospitality practice group, includes media relations, influencer relations, events and partnerships. “Expanding our hospitality division to include both of these incredible properties showcases our commitment to the industry,” said David Zapata, president of Zapwater. The agency currently represents such hotels as Hyatt Regency Indian Wells Resort & Spa, Pacifica Hotels and Marriott Marquis Chicago.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.