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Weber Shandwick is the consumer shop for the National Mango Board. It will develop integrated marketing and communications campaigns and strategic marketing efforts for the NMB, including digital programs intended to achieve its goal of increasing the consumption of mangos in the U.S. “Weber Shandwick brings proven strategic marketing and category expertise that will help the NMB further drive a unifying mango message call to action that benefits the entire industry,” said Valda Coryat, NMB director of marketing.
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Diffusion has snagged Quizlet, a user-generated consumer-learning platform that the company says is used by one in two high school students and one in three college students in the U.S. Diffusion will conduct a strategic media relations campaign aimed at positioning Quizlet’s popular activities and games as the most effective and efficient way to practice and master any topic, while emphasizing the company’s innovation in the consumer technology space. “Diffusion not only has a clear handle on our mission and vision, but they proved they had the strategic counsel and media relations prowess to support our next stage of growth,” said Quizlet director of marketing Laura Oppenheimer. “This combination made them an obvious choice for us.”
 David Zapata |
Zapwater Communications has added the Indianapolis Marriott Downtown and the Hyatt Regency by the Mall of America. Work on the accounts, which will be managed by the firm’s Chicago-based hospitality practice group, includes media relations, influencer relations, events and partnerships. “Expanding our hospitality division to include both of these incredible properties showcases our commitment to the industry,” said David Zapata, president of Zapwater. The agency currently represents such hotels as Hyatt Regency Indian Wells Resort & Spa, Pacifica Hotels and Marriott Marquis Chicago.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
