Weber Shandwick is the consumer shop for the National Mango Board. It will develop integrated marketing and communications campaigns and strategic marketing efforts for the NMB, including digital programs intended to achieve its goal of increasing the consumption of mangos in the U.S. “Weber Shandwick brings proven strategic marketing and category expertise that will help the NMB further drive a unifying mango message call to action that benefits the entire industry,” said Valda Coryat, NMB director of marketing.
Diffusion has snagged Quizlet, a user-generated consumer-learning platform that the company says is used by one in two high school students and one in three college students in the U.S. Diffusion will conduct a strategic media relations campaign aimed at positioning Quizlet’s popular activities and games as the most effective and efficient way to practice and master any topic, while emphasizing the company’s innovation in the consumer technology space. “Diffusion not only has a clear handle on our mission and vision, but they proved they had the strategic counsel and media relations prowess to support our next stage of growth,” said Quizlet director of marketing Laura Oppenheimer. “This combination made them an obvious choice for us.”
Zapwater Communications has added the Indianapolis Marriott Downtown and the Hyatt Regency by the Mall of America. Work on the accounts, which will be managed by the firm’s Chicago-based hospitality practice group, includes media relations, influencer relations, events and partnerships. “Expanding our hospitality division to include both of these incredible properties showcases our commitment to the industry,” said David Zapata, president of Zapwater. The agency currently represents such hotels as Hyatt Regency Indian Wells Resort & Spa, Pacifica Hotels and Marriott Marquis Chicago.