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W2O Group released its Relevance Model and Index, a corporate intelligence framework that measures the “relevance” of leading organizations and corporate brands. The RMI combines social/digital analytics with traditional stakeholder market research to provide a picture of how connected and engaged brands are with their audiences. “New analytics approaches now make it possible to more precisely understand how to create the right stories and experiences,” said Rob Jekielek, designer of RMI. Facebook, Google and Microsoft scored highest on the RMI.
 Joe Steranka |
Buffalo.Agency and ex-PGA of America CEO Joe Steranka formed Steranka Sports + Strategy. Steranka, who has also directed communications strategies for NBA franchises in Cleveland and Washington, has been a strategic advisor to Buffalo’s portfolio of golf, sport and lifestyle clients since 2013. SS+S will focus on providing insights and counsel on media, technology, sustainability, event management and consumer-behavior trends to companies and organizations involved in the sports lifestyle. “Sports hold unparalleled staying power as a marketing platform for authentic storytelling,” said Steranka. “The passion it invokes means there’s no better affiliation for brands to engage customers than sports."
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Style House, New York-based fashion PR outfit, launched stylehouse.co, to mark its tenth anniversary. Formed by Janna Meyrowitz Turner, SH represents a range of what the agency calls “female-forward indie and established brands,” including Estee Lauder, Archipelago and Madison Harding. Turner says the introduction of the website is part of its drive “to reframe PR in an era of rapidly changing media, and to more accurately define our overarching role in our clients’ business development.”
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5WPR is partnering with Honcker, Inc., an online marketplace that lets consumers lease a vehicle on their mobile device and have it delivered the next day, on an innovative employee benefit. All 5WPR employees who lease a new car via the site will receive their first month free for any car lease (up to $300 per month). 5WPR CEO Ronn Torossian said, “It is hard to recruit and PR is 24-7. We view this offer as a win-win. Our employees don’t need to visit a car dealer to lease a car, and they won’t have to pay their first month lease for the car of their choice.” More than 30,000 vehicles from 20 manufacturers are currently available for immediate lease on the Honcker app.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
