W2O Group released its Relevance Model and Index, a corporate intelligence framework that measures the “relevance” of leading organizations and corporate brands. The RMI combines social/digital analytics with traditional stakeholder market research to provide a picture of how connected and engaged brands are with their audiences. “New analytics approaches now make it possible to more precisely understand how to create the right stories and experiences,” said Rob Jekielek, designer of RMI. Facebook, Google and Microsoft scored highest on the RMI.
Buffalo.Agency and ex-PGA of America CEO Joe Steranka formed Steranka Sports + Strategy. Steranka, who has also directed communications strategies for NBA franchises in Cleveland and Washington, has been a strategic advisor to Buffalo’s portfolio of golf, sport and lifestyle clients since 2013. SS+S will focus on providing insights and counsel on media, technology, sustainability, event management and consumer-behavior trends to companies and organizations involved in the sports lifestyle. “Sports hold unparalleled staying power as a marketing platform for authentic storytelling,” said Steranka. “The passion it invokes means there’s no better affiliation for brands to engage customers than sports."
Style House, New York-based fashion PR outfit, launched stylehouse.co, to mark its tenth anniversary. Formed by Janna Meyrowitz Turner, SH represents a range of what the agency calls “female-forward indie and established brands,” including Estee Lauder, Archipelago and Madison Harding. Turner says the introduction of the website is part of its drive “to reframe PR in an era of rapidly changing media, and to more accurately define our overarching role in our clients’ business development.”
5WPR is partnering with Honcker, Inc., an online marketplace that lets consumers lease a vehicle on their mobile device and have it delivered the next day, on an innovative employee benefit. All 5WPR employees who lease a new car via the site will receive their first month free for any car lease (up to $300 per month). 5WPR CEO Ronn Torossian said, “It is hard to recruit and PR is 24-7. We view this offer as a win-win. Our employees don’t need to visit a car dealer to lease a car, and they won’t have to pay their first month lease for the car of their choice.” More than 30,000 vehicles from 20 manufacturers are currently available for immediate lease on the Honcker app.