CLS Strategies has hired Ruth Guerra, former director of Hispanic media at the Republican National Committee, as managing director.
She was most recently communications director at the center-right American Action Network, which today unveiled a $2M ad push in support of tax reform, positioning it as a boon to the middle class.
Guerra, who got her start in politics during John McCain's 2008 presidential run, also was communications director for Rep. Sam Johnson of Texas and Mario Diaz-Balart of Florida.
CLS founding partners Bob Chlopak is former executive director of the Democratic Senatorial Committee and head of Sawyer Miller's Washington office.
Omnicom owns CLS Strategies.