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GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.
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Crosby Marketing Communications and DAV (Disabled American Veterans) won a PRSA Thoth Award for DAV’s “Victories for Veterans” PSA campaign. Produced by Crosby, the campaign shows how DAV helps veterans overcome a variety of challenges and achieve personal victories. Including TV, radio, print ads and out-of-home components, “Victories for Veterans” generated 3.2B media impressions and $74M in donated media nationwide during 2016. Presented annually, PRSA’s Thoth Awards pay tribute to talent and innovation in public relations and communications programs in the D.C. area.
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Hayes Martin Associates marked its 30th anniversary with a new brand design and website. The company sees the new look, done in a bold yellow with gray accents, as a way to hit the “refresh” button on its brand. The refreshed website aims to provide visitors with insight into the company’s work, partnerships, team synergy and history. Hayes Martin’s client roster includes the Irvine Company®, Brookfield Residential, William Lyon Homes, California Pacific Homes, Christopher Homes and the Resort Community of Lake Las Vegas in Henderson, Nevada.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
