GCI Health forged a partnership with Hearst women’s title Redbook and online health information source HealthyWomen.org. The HealthiHER Project is an attempt to better understand the health habits of women 30-60 years of age. As a first step in the project, there will be a survey of women in that demographic, addressing their healthcare decisions and needs. The goal of the research is to give these women the information and inspiration they need to make healthier choices. “We’re excited to be working with Redbook and HealthyWomen to uncover some key insights that will help us better communicate with this important population,” said GCI Health CEO Wendy Lund.
Crosby Marketing Communications and DAV (Disabled American Veterans) won a PRSA Thoth Award for DAV’s “Victories for Veterans” PSA campaign. Produced by Crosby, the campaign shows how DAV helps veterans overcome a variety of challenges and achieve personal victories. Including TV, radio, print ads and out-of-home components, “Victories for Veterans” generated 3.2B media impressions and $74M in donated media nationwide during 2016. Presented annually, PRSA’s Thoth Awards pay tribute to talent and innovation in public relations and communications programs in the D.C. area.
Hayes Martin Associates marked its 30th anniversary with a new brand design and website. The company sees the new look, done in a bold yellow with gray accents, as a way to hit the “refresh” button on its brand. The refreshed website aims to provide visitors with insight into the company’s work, partnerships, team synergy and history. Hayes Martin’s client roster includes the Irvine Company®, Brookfield Residential, William Lyon Homes, California Pacific Homes, Christopher Homes and the Resort Community of Lake Las Vegas in Henderson, Nevada.