Thailand’s official tourism development agency, the Tourism Authority of Thailand, has hired travel and lifestyle firm Quinn for PR efforts to boost awareness of the Thailand brand as a top Southeast Asia travel destination in the New York and Los Angeles travel markets.
Quinn’s work for the TAT account will include driving awareness of Thailand through top-tier U.S. broadcast, online and print media features, as well as social media exposure; and creating branded content to be disseminated through interactive digital, blog and social platforms.
The agency will also support TAT’s tourism marketing concept, “Open to the New Shades campaign,” a global effort aimed at deepening the unique local experiences of Thailand on the world stage; and will execute three 360-degree campaigns in a bid to engage target audiences.
The campaign’s ultimate goal is for Thailand to exceed a million U.S. visitors by the end of next year.
The contract, which began in October, continues until September 30, 2018 and brings the agency a base fee of $8,000 per month.
New York-based Quinn, which maintains additional offices in Miami and Los Angeles, accounted for $8.4 million in net fees last year. Other tourism authority clients include the Finger Lakes, NY; Fort Worth, TX; South Beach, FL; Lexington, Kentucky; and France’s tourism development agency, Atout France.