CIIC has added Opal Apples, the naturally non-browning, non-GMO apple grown only in Washington state, to its food and beverage roster.

"We're thrilled and honored to be working closely with Opal Apples to share their amazing story with U.S. media and consumers" said CIIC President Carolyn Izzo-Feldman. "As professionals with a passion for promoting food and beverage products, Opal Apples is a natural fit for our agency.”

The goals of the campaign, according to the RFP issued in July, are to make Opal apples stand out from the other varieties of apples on store shelves and attract new customers, as well as making the public aware of Opal’s philanthropic efforts.

The document described the typical Opal customer as a 35 to 45-year old married woman with two children, household income of $150K-plus and home valued at $300K and up.

The bright yellow apples—which feature a crispy texture and sweet, tangy flavor—are being promoted for a variety of uses, from lunch boxes and snacks to salads and baking.

They are available from mid-October through June, depending on the crop.