Atlanta-based PR agency The Wilbert Group has acquired fellow ATL full service communications shop SPR Atlanta.

Terms of the acquisition, which is effective immediately, were not publicly disclosed.

SPR, which was founded in 2002, specializes in branding, crisis, internal communications, digital media, advertising and marketing communications with a focus on clients in the commercial real estate sector. Clients have included Southeast Mortgage, Regent Partners and Atlanta-based landscape architect and planner HGOR.

SPR now becomes part of The Wilbert Group in light of the transaction. Four SPR team members will join the agency. That includes SPR partner and PR director Sarah Weston, who now takes a Wilbert VP post; assistant account executive Haley Haas; digital manager Nathan Best; and account coordinator Mackenzie Welsh. SPR president and founder Chris Schroder will retain an informal advisor role.

Incoming SPR staff will relocate to The Wilbert Group’s headquarters starting next week. SPR’s former physical office space will now be subleased.

Wilbert GroupThe Wilbert Group president Caroline Wilbert (L) with SPR Atlanta founder and president Chris Schroder.

Wilbert president Caroline Wilbert told O’Dwyer’s that the acquisition further widens TWG’s foothold in the real estate world, a practice for which the agency is already particularly known. The Wilbert Group now counts more than 20 clients in this sector, ranging from clients in commercial architecture/design, residential homebuilding, mixed-use development and construction.

The newly combined agency now staffs 21 full-time employees and accounts for more than $3 million in revenue, effectively making it one of the 10 largest PR firms in the metro Atlanta area.

“SPR’s client portfolio is complementary to the real estate and professional services work we do at The Wilbert Group,” Wilbert said. “In addition to its impressive client roster, we are excited to strengthen our talent, with four SPR team members joining our firm. This influx of talent includes Sarah Weston, who has been key to the growth and success of SPR.”

The Wilbert Group, which was founded in 2009, also recently launched a video unit.