 Jim Cullinan |
Polycom appointed Jim Cullinan to the newly created role of VP-buzz and brand. Prior to joining Polycom, Cullinan was principal at Cullinan Brand Consulting and has held senior communications roles at Microsoft, Yahoo!, LeapFrog and Clear Channel. He led communications for Microsoft’s legal and policy issues before taking the helm of Windows PR during the launch of Windows XP. Cullinan’s job is to develop an integrated approach to connecting Polycom's brand, products and people to customers, partners, industry influencers and employees. “Throughout his career, Jim has built powerful narratives and campaigns that reach and influence national and global audiences,” said Polycom CMO Amy Barzdukas.
 Kelly Heritage |
 Jimithy Hawkins |
Crosby Marketing Communications hired Kelly Heritage and Jimithy Hawkins to support the healthcare, government, and nonprofits & causes practices. Heritage joins Crosby as an integration director and will manage communications and outreach programs for Military OneSource, which serves enlisted personnel across the globe. She has more than 15 years of agency experience leading strategic campaigns for consumer-packaged goods, government and corporate clients. Hawkins will serve as a communications clearance manager on Crosby’s contract with the Substance Abuse and Mental Health Services Administration. He has managed communications and outreach programs for the Pennsylvania and DC Depts. of Health.
 Erin Levzow |
Marcus Hotels & Resorts named Erin Levzow VP-marketing. Levzow comes to Marcus from Austin, TX customer service experience company Hathway, where she was VP-customer relationship marketing, loyalty and marketing. She has also served as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas. In her new position, Levzow will oversee marketing, e-commerce, customer insight, loyalty and PR activities.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
