Cision has launched Cision Impact, a data-driven system that enables brands to attribute business value for earned media campaigns, and Cision IR, which offers investor relations communications services.
Cision Impact includes Cision Impact Reports, which will show validated reach of the number of people who saw a piece of content plus engagement and demographic data; Cision Intelligence Analysis, reporting that is geared toward informing future targeting and campaign planning; and Cision Audiences, which leverages Cision’s tracking technology, the Cision ID, to let comms professionals understand exactly who they’re reaching with their campaign.
Cision IR offers such services as premium distribution services; webcasting and web hosting capabilities; and the opportunity for users to meet, attract and engage potential investors by presenting at a Virtual Investor Conference.
“We have applied ad-tech data and measurement approaches to earned media,” said Cision CEO Kevin Akeroyd. “This gives brands the ability to accurately attribute the bottom-line value of earned media investments for the first time."