Jean-Pierre Vasseur
Jean-Pierre Vasseur

National Public Relations has redefined its corporate platform with the launch of new holding company Avenir Global. The structure will manage the firm’s five operating brands: Canada’s National Public Relations, including National Equicom, the Investor Relations and Financial Communications practice; international healthcare specialists AXON Communications; U.K.-based strategic communications consultancy Madano; and SHIFT Communication, an integrated communications agency with offices in Boston, San Francisco, New York and Austin. The firm will keep its current Montreal-based leadership team, with Andrew Molson as chairman and Jean-Pierre Vasseur as president and CEO. “The Avenir Global name represents our ambition while recognizing our heritage−‘Avenir’ being the French word for ‘future,’” said Vasseur.

GOA logo

3rd Coast PR of Chicago is supporting Gift of Adoption, a volunteer-driven charity that raises funds to provide adoption assistance grants to complete the adoptions of vulnerable children, with PR and marketing services. 3rd Coast is focusing on overseeing media relations, a nationwide influencer program and developing a brand awareness campaign around National Adoption Month in November. With 19 regional chapters in the U.S., Gift of Adoption has awarded more than $5.8 million in grants to help complete the adoption of more than 2,000 children. “We look forward to kick starting conversations around an organization that does such important work for children and families around the world,” said 3rd Coast PR president Rich Timmons.

good news for pets

Germinder & Associates is featuring its website and newly launched GNFP Digital Services at the first #NewYorkVet expo taking place November 9-10. “Goodnewsforpets is a news site we launched almost 18 years ago in Las Vegas to help educate the public about good news in veterinary medicine but the site has evolved,” said Lea-Ann Germinder, publisher of “I grew up in New York, we’re headquartered in New York City, and New York Vet seemed like the perfect venue to reintroduce the site to the veterinary community.” The company’s booth will highlight features from the site that are of interest to the veterinary community and promotional activities featuring New York City centric products, businesses and services for pets.