 Kimberley Fritts |
Podesta Group CEO Kimberley Fritts is leaving the embattled DC firm to launch her own shop.
The departure follows the Oct. 30 exit of PG founder and well-connected Democrat Tony Podesta in the wake of special counsel Robert Mueller's indictment of former Trump campaign manager Paul Manafort and his right-hand man Rick Gates for violating foreign lobbying laws.
PG had worked for European Centre for a Modern Ukraine in a PR push that was organized by Manafort.
The firm maintains it fully disclosed its representation of ECFMU and complied with FARA filing regulations five years ago within weeks of starting its work. “Any insinuation to the contrary is false,” a spokesperson told O'Dwyer's.
Fritts was expected to relaunch PG under a new brand, but told staffers yesterday of her plan to leave, according to a report in Politico.
She joined PG in 1995 as a veteran in Republican politics. Fritts had served as southern political director for the Republican National Committee, deputy campaign manager to Florida's former governor Jeb Bush and political director for former Florida senator Connie Mack.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
