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LaVoieHealthScience has brought on two new clients: Integrity Applications and Savara Pharmaceuticals. Founded in 2001, Integrity Applications is focused on the design, development, and commercialization of non-invasive glucose monitoring technologies for people with type 2 diabetes and prediabetes. West Lake Hill, TX-based Savara Pharmaceuticals is an emerging pharmaceutical development company focused on advancing inhalation therapies for the treatment of patients with rare pulmonary conditions. “Each client has very specific business objectives in which our industry-tested strategic communications programs are being implemented,” said Donna L. LaVoie, President & CEO of LaVoieHealthScience.
 Solomon Wilcots |
Russo Partners LLC has been engaged by Medovex Corp. to handle PR work for its DenerveX device, which is designed to provide relief from back pain caused by Facet Joint Syndrome. The work includes a video campaign that features interviews conducted with spine surgeons by Solomon Wilcots, an NFL broadcaster; former defensive back with the Cincinnati Bengals, Minnesota Vikings and Pittsburgh Steelers; and leader of Russo Partners' Sports-Health Alliance. Russo Partners and Medovex will integrate his interviews into ongoing social and traditional media initiatives. “We look forward to using the output of his work to increase the visibility and awareness of what we are doing at Medovex to transform how surgeons and pain management physicians treat a common source of chronic back pain," said Patrick Kullmann, president and COO of Medovex.
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TBA Outdoors, an outdoor-industry focused subsidiary of The Brandon Agency, has added Power-Pole shallow water anchors to its client roster. TBA Outdoors will lead several marketing initiatives for the anchors, including public relations and content development as well as hosting a monthly podcast and producing custom video. “We’re very excited to partner with TBA Outdoors,” said Robert Shamblin, vice president of JL Marine Systems, Inc., which produces the anchors. “We are counting on their outdoor knowledge along with their media and digital savvy to keep our Power-Pole shallow water anchors and growing product line on the top of boaters’ minds.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
