 |
William Mills Agency has partnered with Strategic Resource Management, an independent contract advisory firm for financial institutions, to support its PR and content marketing initiatives. SRM uses a proprietary database to maintain industry benchmarks for competitive pricing and advises clients on how they can align their vendor contracts with future goals. “With William Mills Agency’s wealth of experience and strong industry relationships, we are happy to make them the centralized source for our media relations and lead generation efforts,” said Brad Downs, CEO of SRM.
 |
EVINS Communications has been named PR agency for Clear/Cut Phocus, a new line of caffeinated sparkling waters. EVINS will manage U.S. media initiatives surrounding the brand’s launch, as well as providing digital media strategy and brand building through consumer and retail trade activations. Developed in Louisville, KY, Phocus is touted as being kosher, vegan, non-dairy, non-GMO and gluten free,
 |
Carolyn Izzo Integrated Communications has been engaged by Krystal Grand Hotels & Resorts, an all-inclusive luxury-resort and business-hotel collection with locations throughout Mexico. CIIC will lead positioning and strategic communications efforts for the brand, as well as introducing the brand in the U.S. “Our team has developed a fully integrated positioning campaign that will drive awareness and ensure that Krystal Grand Hotels & Resorts stay at the forefront of luxury all-inclusive hospitality brands in Mexico,” said CIIC president Carolyn Izzo-Feldman. Rafael Sanchez Navarro, director of sales of Krystal Grand Cabo,
 |
Wander PR has signed on resort hotel The Reef 28 as a client in advance of the hotel’s opening on April 15, 2018. Wander, a boutique travel and hospitality firm based in Miami, is handling all PR services leading up to the opening, including content generation, media relations, influencer campaigns and organizing press trips. An adults-only luxury property in Playa del Carmen on Mexico’s Riviera Maya, The Reef 28 is part of The Reef Resorts, which also runs all-inclusive hotels The Reef Playacar and The Reef Coco Beach.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
