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William Mills Agency has partnered with Strategic Resource Management, an independent contract advisory firm for financial institutions, to support its PR and content marketing initiatives. SRM uses a proprietary database to maintain industry benchmarks for competitive pricing and advises clients on how they can align their vendor contracts with future goals. “With William Mills Agency’s wealth of experience and strong industry relationships, we are happy to make them the centralized source for our media relations and lead generation efforts,” said Brad Downs, CEO of SRM.
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EVINS Communications has been named PR agency for Clear/Cut Phocus, a new line of caffeinated sparkling waters. EVINS will manage U.S. media initiatives surrounding the brand’s launch, as well as providing digital media strategy and brand building through consumer and retail trade activations. Developed in Louisville, KY, Phocus is touted as being kosher, vegan, non-dairy, non-GMO and gluten free,
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Carolyn Izzo Integrated Communications has been engaged by Krystal Grand Hotels & Resorts, an all-inclusive luxury-resort and business-hotel collection with locations throughout Mexico. CIIC will lead positioning and strategic communications efforts for the brand, as well as introducing the brand in the U.S. “Our team has developed a fully integrated positioning campaign that will drive awareness and ensure that Krystal Grand Hotels & Resorts stay at the forefront of luxury all-inclusive hospitality brands in Mexico,” said CIIC president Carolyn Izzo-Feldman. Rafael Sanchez Navarro, director of sales of Krystal Grand Cabo,
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Wander PR has signed on resort hotel The Reef 28 as a client in advance of the hotel’s opening on April 15, 2018. Wander, a boutique travel and hospitality firm based in Miami, is handling all PR services leading up to the opening, including content generation, media relations, influencer campaigns and organizing press trips. An adults-only luxury property in Playa del Carmen on Mexico’s Riviera Maya, The Reef 28 is part of The Reef Resorts, which also runs all-inclusive hotels The Reef Playacar and The Reef Coco Beach.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
