 Paul Marobella |
Havas U.S. has announced a joint venture with New York-based consultancy TRIPTK, which specializes in leveraging social sciences, art, and literary theory and criticism to help break down cultural challenges and questions brands face. TRIPTK aims to develop a brand’s core positioning and purpose to set a clear agenda for future marketing. Its capabilities include consumer, cultural and category market intelligence, trend understanding, innovation, ideation and brand strategy. “This insights offering takes our client strategies to new heights and puts more value on the qualitatively rooted skillset of problem solving, storytelling and interpretation.” said Paul Marobella, chairman and CEO, Havas Creative, U.S. Former Flamingo/Omnicom NY Managing Partner Sam Hornsby, will serve as chief executive officer.
 Carin Warner |
Millwright Holdings has acquired Boston-based agency Warner Communications. Warner will continue to operate as an independent subsidiary with agency account staff remaining in place. Carin Warner, founder and president of Warner, will join Millwright’s leadership team. “The acquisition of Warner perfectly underscores our focus on specialist, independent agencies with long-tenured senior teams delivering cross-functional marketing expertise and strong operational performances,” said Millwright CEO Michael Young, Terms of the deal were not disclosed.
 Julie Talenfeld |
BoardroomPR has been named Agency of the Year by the Greater Fort Lauderdale Chapter of the Public Relations Society of America. The award was presented Nov. 16 at PRSA Greater Fort Lauderdale’s End-of-the-Year Banquet & Wizard Awards. Agencies vying for the award were asked to submit detailed descriptions of their professional accomplishment and service and leadership in the community and the industry. “I am so proud of the work we have accomplished this year as an agency,” said Boardroom PR president Julie Talenfeld. “Everyone has done a tremendous job.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
