5W Public Relations has been named PR agency of record by The Trade Desk, a global technology platform for buyers of advertising. The agency has placed The Trade Desk CEO and founder Jeff Green and other executives into features in Recode, Business Insider, Entrepreneur, and in broadcast segments on CNBC Cheddar TV. 5W has also highlighted the company's key announcements such as its partnership with White Ops to fight ad fraud and the launch of its Connected TV product in publications such as Adweek, MediaPost and AdExchanger.
Troy, MI-based Bianchi Public Relations has been named PR agency of record for law firm Jaffe Raitt Heuer & Weiss, P.C., Bianchi will help Jaffe with media relations around its key business law growth areas – including entrepreneurial start-ups, technology, real estate, estate planning, intellectual property, privacy and data security, mergers and acquisitions, and nonprofits. It will also promote the firm's upcoming 50th anniversary and related future-focused activities. Adriana Van Duyn, a 13-year veteran with Bianchi, will direct the firm's work for Jaffe as account supervisor.
Matter Communications has been named AOR for ZappRx, a Boston-based digital health company aimed at reducing the administrative burden associated with prescribing specialty medications. Matter will support a comprehensive PR program for ZappRx, including executive and customer-focused media relations, social media, awards, speaking, branding, messaging and overall strategic counsel. “As we continue to increase our focus on the healthcare industry, ZappRx is an excellent example of the kind of companies we want to represent,” said Matter CEO Scott Signore. “We are looking forward to a long and fruitful partnership.”