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5W Public Relations has been named PR agency of record by The Trade Desk, a global technology platform for buyers of advertising. The agency has placed The Trade Desk CEO and founder Jeff Green and other executives into features in Recode, Business Insider, Entrepreneur, and in broadcast segments on CNBC Cheddar TV. 5W has also highlighted the company's key announcements such as its partnership with White Ops to fight ad fraud and the launch of its Connected TV product in publications such as Adweek, MediaPost and AdExchanger.
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Troy, MI-based Bianchi Public Relations has been named PR agency of record for law firm Jaffe Raitt Heuer & Weiss, P.C., Bianchi will help Jaffe with media relations around its key business law growth areas – including entrepreneurial start-ups, technology, real estate, estate planning, intellectual property, privacy and data security, mergers and acquisitions, and nonprofits. It will also promote the firm's upcoming 50th anniversary and related future-focused activities. Adriana Van Duyn, a 13-year veteran with Bianchi, will direct the firm's work for Jaffe as account supervisor.
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Matter Communications has been named AOR for ZappRx, a Boston-based digital health company aimed at reducing the administrative burden associated with prescribing specialty medications. Matter will support a comprehensive PR program for ZappRx, including executive and customer-focused media relations, social media, awards, speaking, branding, messaging and overall strategic counsel. “As we continue to increase our focus on the healthcare industry, ZappRx is an excellent example of the kind of companies we want to represent,” said Matter CEO Scott Signore. “We are looking forward to a long and fruitful partnership.”
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
