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5W Public Relations has been named PR agency of record by The Trade Desk, a global technology platform for buyers of advertising. The agency has placed The Trade Desk CEO and founder Jeff Green and other executives into features in Recode, Business Insider, Entrepreneur, and in broadcast segments on CNBC Cheddar TV. 5W has also highlighted the company's key announcements such as its partnership with White Ops to fight ad fraud and the launch of its Connected TV product in publications such as Adweek, MediaPost and AdExchanger.
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Troy, MI-based Bianchi Public Relations has been named PR agency of record for law firm Jaffe Raitt Heuer & Weiss, P.C., Bianchi will help Jaffe with media relations around its key business law growth areas – including entrepreneurial start-ups, technology, real estate, estate planning, intellectual property, privacy and data security, mergers and acquisitions, and nonprofits. It will also promote the firm's upcoming 50th anniversary and related future-focused activities. Adriana Van Duyn, a 13-year veteran with Bianchi, will direct the firm's work for Jaffe as account supervisor.
 Scott Signore |
Matter Communications has been named AOR for ZappRx, a Boston-based digital health company aimed at reducing the administrative burden associated with prescribing specialty medications. Matter will support a comprehensive PR program for ZappRx, including executive and customer-focused media relations, social media, awards, speaking, branding, messaging and overall strategic counsel. “As we continue to increase our focus on the healthcare industry, ZappRx is an excellent example of the kind of companies we want to represent,” said Matter CEO Scott Signore. “We are looking forward to a long and fruitful partnership.”
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
