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5W Public Relations has been named PR agency of record by The Trade Desk, a global technology platform for buyers of advertising. The agency has placed The Trade Desk CEO and founder Jeff Green and other executives into features in Recode, Business Insider, Entrepreneur, and in broadcast segments on CNBC Cheddar TV. 5W has also highlighted the company's key announcements such as its partnership with White Ops to fight ad fraud and the launch of its Connected TV product in publications such as Adweek, MediaPost and AdExchanger.
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Troy, MI-based Bianchi Public Relations has been named PR agency of record for law firm Jaffe Raitt Heuer & Weiss, P.C., Bianchi will help Jaffe with media relations around its key business law growth areas – including entrepreneurial start-ups, technology, real estate, estate planning, intellectual property, privacy and data security, mergers and acquisitions, and nonprofits. It will also promote the firm's upcoming 50th anniversary and related future-focused activities. Adriana Van Duyn, a 13-year veteran with Bianchi, will direct the firm's work for Jaffe as account supervisor.
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Matter Communications has been named AOR for ZappRx, a Boston-based digital health company aimed at reducing the administrative burden associated with prescribing specialty medications. Matter will support a comprehensive PR program for ZappRx, including executive and customer-focused media relations, social media, awards, speaking, branding, messaging and overall strategic counsel. “As we continue to increase our focus on the healthcare industry, ZappRx is an excellent example of the kind of companies we want to represent,” said Matter CEO Scott Signore. “We are looking forward to a long and fruitful partnership.”
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
