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Ketchum has snagged Samantha Wolf from Havas PR for the senior VP-corporate media strategy slot.
Prior to holding the senior VP slot responsible for corporate and global units at Havas, Wolf did a nearly six-year stint at KCSA Strategic Communications.
At Ketchum, she reports to John Bradbury, director of the New York corporate practice in the Omnicom unit's global issues & crisis management network.
More stories from Kevin McCauley
Main Category: Crisis Communications
| • | How to Prepare for a Crisis Before It HappensFri., Apr. 3, 2026
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| • | Should JFK Jr. Have Used Crisis PR?Fri., Mar. 27, 2026
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| • | Your Crisis Plan Won't Save You. Your Judgement Will.Fri., Mar. 20, 2026
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| • | 2026 Crisis PR Failures: Boeing, Meta, OpenAI and UnitedThu., Mar. 19, 2026
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| • | NYM Profiles Peggy Siegal as 'The Grande Dame of the Epstein Files'Thu., Mar. 12, 2026
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Samantha Wolf
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
