 Jacqueline Plunkett |
Jacqueline Plunkett, who did a five-year stint at Google, has joined DDC Public Affairs as senior VP for digital strategy.
She takes command of the Omnicom unit's social media, analytics and advertising divisions.
At Google, Plunkett served on the search engine's 2016 election team, where she worked on campaigns to help connect them with swing voters.
Most recently, she did a six-month stint as senior media director at the National Rifle Assn.
Earlier, she worked in international business development at Estee Lauder, global marketing at Clinique and private banking at JPMorgan Chase.
Jim Gianiny, DDC president, said Plunkett's work for "some of the world’s most iconic brands combined with her work in targeting key political influencers will be a major differentiator for our clients’ digital campaigns."
A shrinking media landscape presents challenges for public relations professionals working to get their clients’ stories out there. Thankfully, the PR industry excels at creating and sharing ideas through engaging content.
A look at today's magazines, newspapers and the graphics on television and consumer products raises the question of whether or not designers know their intended audience.
PR and marketing departments are in the hot seat, as forecasts show that growth in advertising spend stalled in 2023 in the wake of cost-of-living increases and continued economic uncertainty.
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
