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Global Strategy Group has launched GSG Viewfinder, an offering that utilizes advanced social media listening and analysis to give clients up-to-the-minute information to help them track and understand their audiences. The suite of services includes real-time tracking of trends and events, audience sentiment analysis, voter-file matching and targeting to the individual level. “Today’s fast-paced environment demands that organizations have a real-time understanding of what their most important and influential audiences are saying on the issues that matter,” said GSG Partner and Head of Research and Analytics Nick Gourevitch. “GSG Viewfinder provides fast, actionable insights into what audiences are saying – allowing organizations to make vital communications decisions as events take shape.”
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Weber Shandwick and The LAGRANT Foundation hosted two multi-city Career & Professional Development Workshops in San Francisco and St. Louis. The workshops were designed to give insight into Weber’s company culture and internship opportunities. In addition to getting career guidance from Weber Shandwick team members, the students were informed about the company's various client services and internships. A workshop in San Francisco showed examples of Weber’s integrated media work and elaborated on the firm’s integrated media internship. In addition to examining the ins and outs of internships, the St. Louis workshop gave attendees a look at agency life at Weber Shandwick and the work the organization conducts worldwide. TLF's Career & Professional Development Workshops are meant to provide students and industry professionals with information about the communications industry. For more information on TLF, visit http://www.lagrantfoundation.org/.
 Ronald Wong |
Imprenta Communications Group's founder and CEO Ronald Wong received the “PR Professional of the Year” award from the Public Relations Society of America—Los Angeles Chapter at the PRism Award event on Nov. 29. Founded in 2001, Imprenta specializes in public affairs, campaign and ethnic marketing, with a focus on reaching diverse, hard-to-reach culturally and linguistically isolated communities. “I’ve known Ron for more than 20 years and not only is he a phenomenal political strategist, he is also a tremendous PR professional,” said L.A. City Councilmember David Ryu, who introduced Wong at the ceremony, “His firm, Imprenta, is leading Los Angeles and the state in outreach and communications to communities that need a voice."
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
