Global Strategy Group has launched GSG Viewfinder, an offering that utilizes advanced social media listening and analysis to give clients up-to-the-minute information to help them track and understand their audiences. The suite of services includes real-time tracking of trends and events, audience sentiment analysis, voter-file matching and targeting to the individual level. “Today’s fast-paced environment demands that organizations have a real-time understanding of what their most important and influential audiences are saying on the issues that matter,” said GSG Partner and Head of Research and Analytics Nick Gourevitch. “GSG Viewfinder provides fast, actionable insights into what audiences are saying – allowing organizations to make vital communications decisions as events take shape.”
Weber Shandwick and The LAGRANT Foundation hosted two multi-city Career & Professional Development Workshops in San Francisco and St. Louis. The workshops were designed to give insight into Weber’s company culture and internship opportunities. In addition to getting career guidance from Weber Shandwick team members, the students were informed about the company's various client services and internships. A workshop in San Francisco showed examples of Weber’s integrated media work and elaborated on the firm’s integrated media internship. In addition to examining the ins and outs of internships, the St. Louis workshop gave attendees a look at agency life at Weber Shandwick and the work the organization conducts worldwide. TLF's Career & Professional Development Workshops are meant to provide students and industry professionals with information about the communications industry. For more information on TLF, visit https://www.lagrantfoundation.org/.
Imprenta Communications Group's founder and CEO Ronald Wong received the “PR Professional of the Year” award from the Public Relations Society of America—Los Angeles Chapter at the PRism Award event on Nov. 29. Founded in 2001, Imprenta specializes in public affairs, campaign and ethnic marketing, with a focus on reaching diverse, hard-to-reach culturally and linguistically isolated communities. “I’ve known Ron for more than 20 years and not only is he a phenomenal political strategist, he is also a tremendous PR professional,” said L.A. City Councilmember David Ryu, who introduced Wong at the ceremony, “His firm, Imprenta, is leading Los Angeles and the state in outreach and communications to communities that need a voice."