 Andy Polansky |
Weber Shandwick today announced the acquisition of a pair of New York-based digital marketing, data science and business intelligence firms to expand the Interpublic unit’s technology/analytics capabilities.
Resolute Digital, which ranks among the first Google Analytics certified partners, helps marketers conceptualize and execute fully-integrated marketing campaigns that are grounded in data, according to its CEO Jarod Caporino.
Bomoda has built one of the most sophisticated social insights platforms focused on the China market based on artificial intelligence and natural language processing.
Andy Polansky, CEO of WS, said RD and Bomoda provide his firm leading competencies to allow it to innovate around the data and technology solutions that clients need.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
