United Bid Committee

Glover Park Group represents the United Bid Committee of the US, Mexico and Canada in its effort to host the 2026 FiFA World Cup soccer championship.

The UBC is competing with Morocco for the tournament, which is being expanded from 32 to 48 teams.

Under FIFA rules, Europe and Asia couldn't bid for the 2026 Cup because Russia and Qatar will host the 2018 and 2022 tournaments, respectively. The South American and Oceania conferences decided not to bid.

The North American countries had considered separate bids, but decided to join forces last April.

If they land the Games, the US will host 60 games with Mexico and Canada getting 10 contests each.

Candidate cities will make their final pitch to the UBC in January and 20 to 25 venues will be included in the final pitch to FIFA, which will make its host selection in 2020.

GPG’s push is to educate US government officials about the UBC’s effort and to seek federal support for the drive.

WPP owns GPG.