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Glover Park Group represents the United Bid Committee of the US, Mexico and Canada in its effort to host the 2026 FiFA World Cup soccer championship.
The UBC is competing with Morocco for the tournament, which is being expanded from 32 to 48 teams.
Under FIFA rules, Europe and Asia couldn't bid for the 2026 Cup because Russia and Qatar will host the 2018 and 2022 tournaments, respectively. The South American and Oceania conferences decided not to bid.
The North American countries had considered separate bids, but decided to join forces last April.
If they land the Games, the US will host 60 games with Mexico and Canada getting 10 contests each.
Candidate cities will make their final pitch to the UBC in January and 20 to 25 venues will be included in the final pitch to FIFA, which will make its host selection in 2020.
GPG’s push is to educate US government officials about the UBC’s effort and to seek federal support for the drive.
WPP owns GPG.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington. (1 reader comment)
On November 15, “Ford v Ferrari” will roar into theaters, packing a publicity boost for two great global auto brands right on the marquee. Here's a Top Ten list of films in which a brand played a starring role. (1 reader comment)
Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
