Kelley McCormick, managing director at SKDKnickerbocker’s Washington office, is joining Under Armour as senior VP, corporate communications, a new position at the athletic apparel/footwear company.
Based at its Baltimore headquarters, McCormick will be responsible for strategic visioning, media relations, and employee communications. She’ll report to CEO Kevin Plank.
With more than 20 years of consulting experience, McCormick also served as a principal in SKDK’s women’s practice, advocating on behalf of female leaders/candidates and issues.
Prior to SKDK, she was executive VP at McBee|Gibraltar and held posts at Qorvis Communications, Weber Shandwick/Powell Tate and Ketchum.
Under Armour has been wrestling with a drop in demand from ts key US market, which resulted in lower than anticipated third quarter revenues.
North American sales plummeted 12.1 percent during Q3 to $1.1B, while operating profit fell 64 percent to $65.8M.
Plank reduced sales and earnings estimates for the full-year. He now expects a low single-digit revenue growth and operating income between zero and $10M.