 Kristin Hooper |
Cohn & Wolfe has named Kristin Hooper, who was senior message and intelligence lead at the National Education Assn., as senior VP in its branding & insights unit.
Hooper, who has more than 15 years of research/strategic marketing experience, was in charge of polling, member insights and strategy at the NEA.
She also worked as VP in Weber Shandwick’s KRC Research arm in DC and was senior project manager for research at Ketchum in Atlanta.
Hooper will move from Washington to New York next month and report to Lynn Fisher, executive VP at C&W’s B&I unit.
WPP owns C&W.
Internal communications have become a key element in how well organizations are able to negotiate change, according to a new report from Gallagher Communications Limited. That makes change communications targeted at employees more important than ever. 
The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 16. Show your expertise in 23 PR specialties. Rankings are also tabulated by 14 cities and regions.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North’s “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance.
Executives are moving faster, embracing flexibility and making decisions with urgency even in the face of uncertainty, a new study from Padilla finds.
