 Kelli Cook |
Kelli Cook, who was marketing communications manager for Lockheed Martin's Sikorsky helicopter unit, has joined AGCO agricultural equipment maker as North American PR manager.
She's develop strategic communications campaigns, publicity drives and marketing programs for the $8B revenues Duluth, GA-based owner of brands such as Massey-Ferguson, Challenger and GSI.
At Sikorsky's DC officer, Cook organized trade shows, created marketing materials and organized grassroots support for its US government business development efforts.
Earlier, she served as a public affairs officer at the State Dept., US Naval Intelligence and Defense Intelligence Agency. Her State Dept. work included a two-year tour of Iraq, where she handled outreach to the Iraqi people.
Most recently, Cook was director of volunteers to President Trump's inaugural committee.
AGCO CEO Martin Richenhagen has reported solid sales and profit gains this year as nine-month revenues jumped 9.4 percent to $5.8B and net surged 44.9 percent to $142.1M.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
