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Miami-based Newlink has been appointed agency of record for Solmar Hotels & Resorts in Cabo San Lucas. Newlink’s tourism practice will promote travel to the brand’s seven resorts, providing strategic counsel and executing an integrated communications program in the US, Canada and Mexico. The firm will also lead the launch of Solmar’s Greg Norman golf course and luxury residences. “Newlink’s extensive consulting experience in the tourism industry has positioned them as leaders in the field and we’re confident they will propel Solmar Hotels & Resorts into the forefront of our key audiences,” said Ricardo Orozco, Vice President of Operations for Solmar Hotels & Resorts.
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Champion Management Group LLC has been named PR agency of record for Pei Wei Asian Diner. Champion initially began work on the Pei Wei account in May on a project basis, but has since expanded its role to include all of the brand’s public relations work, internal communications, social media and crisis management. The agency recently helped introduce Pei Wei’s General Tso’s Chicken – now the restaurant’s top seller nationwide – and managed media outreach when the company moved its headquarters this summer from Scottsdale, Ariz., to Las Colinas, Texas. “The Champion team is first-class from top to bottom, and they’ve already done some exceptional work on our account,” said Pei Wei chief marketing officer Brandon Solano.
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Sonnhalter, a communications firm targeting professional tradesmen in the construction, industrial and MRO markets, has added Kadarim, Israel-based Kapro Tools to its client roster. Sonnhalter manages the company’s North American public relations, influencer relations and video promotions programs. Kapro, which owns and operates facilities in Israel, the US and China, manufactures spirit levels, laser levels and layout tools, marking and measuring tools. It has more than 100 patents. The company’s US subsidiary, Kapro Tools Inc., is located in Lake Mills, WI. “We look forward to working with Sonnhalter and using its 40 years of business-to-trade knowledge to help further establish Kapro Tools as an industry leader in the US,” said Gal Wollach, vice president of business development at Kapro Tools.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina. 
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
