 |
Miami-based Newlink has been appointed agency of record for Solmar Hotels & Resorts in Cabo San Lucas. Newlink’s tourism practice will promote travel to the brand’s seven resorts, providing strategic counsel and executing an integrated communications program in the US, Canada and Mexico. The firm will also lead the launch of Solmar’s Greg Norman golf course and luxury residences. “Newlink’s extensive consulting experience in the tourism industry has positioned them as leaders in the field and we’re confident they will propel Solmar Hotels & Resorts into the forefront of our key audiences,” said Ricardo Orozco, Vice President of Operations for Solmar Hotels & Resorts.
 |
Champion Management Group LLC has been named PR agency of record for Pei Wei Asian Diner. Champion initially began work on the Pei Wei account in May on a project basis, but has since expanded its role to include all of the brand’s public relations work, internal communications, social media and crisis management. The agency recently helped introduce Pei Wei’s General Tso’s Chicken – now the restaurant’s top seller nationwide – and managed media outreach when the company moved its headquarters this summer from Scottsdale, Ariz., to Las Colinas, Texas. “The Champion team is first-class from top to bottom, and they’ve already done some exceptional work on our account,” said Pei Wei chief marketing officer Brandon Solano.
 |
Sonnhalter, a communications firm targeting professional tradesmen in the construction, industrial and MRO markets, has added Kadarim, Israel-based Kapro Tools to its client roster. Sonnhalter manages the company’s North American public relations, influencer relations and video promotions programs. Kapro, which owns and operates facilities in Israel, the US and China, manufactures spirit levels, laser levels and layout tools, marking and measuring tools. It has more than 100 patents. The company’s US subsidiary, Kapro Tools Inc., is located in Lake Mills, WI. “We look forward to working with Sonnhalter and using its 40 years of business-to-trade knowledge to help further establish Kapro Tools as an industry leader in the US,” said Gal Wollach, vice president of business development at Kapro Tools.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
