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Ronn Torossian Shortly after removing Charlie Rose’s interview program from their nightly broadcast schedule, PBS has now announced that 30 minutes of that show will be filled with the BBC World News’ program “Beyond 100 Days.”
That program will broadcast at 11:30 pm ET, following veteran CNN foreign-affairs correspondent Christiane Amanpour’s program “Amanpour on PBS,” which airs at 11. It should begin on January 2, showing Mondays through Thursdays.
“Beyond 100 Days” will broadcast from both London and D.C., with longtime BBC foreign correspondent Christian Fraser hosting in London and BBC Washington correspondent Katty Kay hosting from the Capital.
The program will focus on policymakers and key public affairs news, and will also offer interviews between BBC News reporters and high-profile guests from around the world. Major areas of focus are expected to be on the Trump administration, Brexit talks, German elections, China, Middle East, Russia and other breaking international news stories.
Katty Kay said: “The past year has been a time of upheaval in the western world, unparalleled in my career. I’ve been extremely proud to cover it all on ‘Beyond 100 Days,’ and now I’m excited to bring the program to American viewers on PBS. This program provides a unique global take on President Trump, Brexit and U.S. leadership around the world. I anchor from Washington, and my colleague Christian Fraser has the view from London. There is just too much happening — on both sides of the Atlantic — not to dedicate a whole program to this extraordinary time we are living in.”
In a statement, PBS’s GM and chief programming executive said: “We are proud to bring Beyond 100 Days with its unique focus on the larger, global impact of what is happening in the U.S. and around the world to new audiences. Pairing ‘Beyond 100 Days’ with ‘Amanpour on PBS’ will give PBS stations a powerful hour of news and public affairs programming to offer their viewers.”
The times we live in should validate “Beyond 100 Days’” placement in PBS’ broadcast roster and will no doubt provide plenty of ground for the program’s guests to cover. Just looking at what’s happening in D.C. on a daily basis offers plenty of fodder on government issues and affairs. And beginning this broadcast as the Trump White House nears its inaugural first year is a great time to do it.
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Ronn Torossian is CEO of 5WPR, a leading NY PR Firm.
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