Cision today announced a deal to acquire Prime Research, measurement and analysis firm with more than 700 employees in six countries.
Prime provides real-time data across TV, print, radio, digital, online and social channels such as Facebook, Twitter, YouTube and Instagram.
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Its clients include MasterCard, Jaguar and Honda.
Kevin Akeroyd, Cision CEO, said the addition of Prime to the portfolio "will improve the communicator's ability to measure earned media ROI and better align their campaigns with paid and owned channels."
Cision said Prime has a very strong category brand that is highly recognized within the media monitoring and reporting industry.
The Prime brand will remain in place "for as long as this serves our customers and end market," according to Cision.
The transaction is expected to close by the end of January.
Cision has more than 3,000 workers. Its stock trades at $11.86 on the NYSE. Since their listing in June, shares have ranged between $10 and $13.68.
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