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FischTank Marketing and PR scooped up agency of record duties for social referral marketing platform Grabbr. FischTank will work to increase Grabbr’s exposure in trade media, generate general awareness of the platform, and advise on all marketing and communications functions. “We believe it’s important to develop a clear marketing and communications strategy for users and brands to best understand our services,” said Grabbr CEO David Dunham. “FischTank has the experience, the connections and the proven results that we are looking for within the advertising, marketing and retail spaces, giving us great confidence in this partnership.”
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Healthcare and wellness focused shop Quaintise has been named AOR for Los Angeles-based TMS Neuro Institute, which provides Transcranial Magnetic Stimulation Therapy depression treatment. Quaintise’s client roster includes Cedars-Sinai Medical Center in Los Angeles; Susan G. Komen, the world’s largest breast cancer organization; and DFW Capital Partners, a healthcare-focused private equity group. “Quaintise was the clear choice to help create and establish the brand for TMS Neuro Institute. Its track record for helping healthcare companies is exceptional,” says TMS Neuro Institute founder Gennady Musher.
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William Mills Agency has been hired by Payrailz, a digital payments startup that offers bill payment and money transfer solutions to banks and credit unions. Powered by an Artificial Intelligence engine, Payrailz’s services are aimed at delivering easily adaptable, user-friendly options for its customers. “Digital payments and the user experience continue to be a big focus for the financial industry,” said Mickey Goldwasser, VP marketing at Payrailz. “This makes it an exciting time for our company, which is why we wanted to work with an agency in a collaborative relationship that will help us expand our reach and message.”
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
