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FischTank Marketing and PR scooped up agency of record duties for social referral marketing platform Grabbr. FischTank will work to increase Grabbr’s exposure in trade media, generate general awareness of the platform, and advise on all marketing and communications functions. “We believe it’s important to develop a clear marketing and communications strategy for users and brands to best understand our services,” said Grabbr CEO David Dunham. “FischTank has the experience, the connections and the proven results that we are looking for within the advertising, marketing and retail spaces, giving us great confidence in this partnership.”
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Healthcare and wellness focused shop Quaintise has been named AOR for Los Angeles-based TMS Neuro Institute, which provides Transcranial Magnetic Stimulation Therapy depression treatment. Quaintise’s client roster includes Cedars-Sinai Medical Center in Los Angeles; Susan G. Komen, the world’s largest breast cancer organization; and DFW Capital Partners, a healthcare-focused private equity group. “Quaintise was the clear choice to help create and establish the brand for TMS Neuro Institute. Its track record for helping healthcare companies is exceptional,” says TMS Neuro Institute founder Gennady Musher.
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William Mills Agency has been hired by Payrailz, a digital payments startup that offers bill payment and money transfer solutions to banks and credit unions. Powered by an Artificial Intelligence engine, Payrailz’s services are aimed at delivering easily adaptable, user-friendly options for its customers. “Digital payments and the user experience continue to be a big focus for the financial industry,” said Mickey Goldwasser, VP marketing at Payrailz. “This makes it an exciting time for our company, which is why we wanted to work with an agency in a collaborative relationship that will help us expand our reach and message.”
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
