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FischTank Marketing and PR scooped up agency of record duties for social referral marketing platform Grabbr. FischTank will work to increase Grabbr’s exposure in trade media, generate general awareness of the platform, and advise on all marketing and communications functions. “We believe it’s important to develop a clear marketing and communications strategy for users and brands to best understand our services,” said Grabbr CEO David Dunham. “FischTank has the experience, the connections and the proven results that we are looking for within the advertising, marketing and retail spaces, giving us great confidence in this partnership.”
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Healthcare and wellness focused shop Quaintise has been named AOR for Los Angeles-based TMS Neuro Institute, which provides Transcranial Magnetic Stimulation Therapy depression treatment. Quaintise’s client roster includes Cedars-Sinai Medical Center in Los Angeles; Susan G. Komen, the world’s largest breast cancer organization; and DFW Capital Partners, a healthcare-focused private equity group. “Quaintise was the clear choice to help create and establish the brand for TMS Neuro Institute. Its track record for helping healthcare companies is exceptional,” says TMS Neuro Institute founder Gennady Musher.
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William Mills Agency has been hired by Payrailz, a digital payments startup that offers bill payment and money transfer solutions to banks and credit unions. Powered by an Artificial Intelligence engine, Payrailz’s services are aimed at delivering easily adaptable, user-friendly options for its customers. “Digital payments and the user experience continue to be a big focus for the financial industry,” said Mickey Goldwasser, VP marketing at Payrailz. “This makes it an exciting time for our company, which is why we wanted to work with an agency in a collaborative relationship that will help us expand our reach and message.”
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
