Finn Partners today announced that it has acquired London-based travel and tourism firm Brighter Group.
Financial terms of the acquisition, which is effective immediately, were not publicly disclosed.
One of the UK’s largest independent travel and tourism PR firms, the Brighter Group represents clients across the travel sector and also provides crisis, media training and event production offerings.
The Brighter Group’s Debbie Flynn with Finn Partners founding partner Peter Finn.
The agency, which staffs 22, was founded in 1995 by CEO Debbie Flynn. Clients include Belize, Dubai, Intrepid Travel, Jordan, Air Europa and South African Tourism.
In light of the acquisition, the agency will now be known as The Brighter Group, a Finn Partners Company, and will physically move its operations into FP’s existing London offices.
Flynn takes the position of managing partner and reports to Chantal Bowman-Boyles, who leads Finn Partners Europe, and Gail Moaney, who heads FP’s travel practice. Brighter Group chairman Steve Dunne becomes senior partner of strategy and non-executive director Fiona Jeffery takes the role of Finn Partners global tourism advisor.
No other staff changes were reported.
Finn Partners founding partner Peter Finn told O’Dwyer’s that the acquisition bolsters the global independent agency’s tourism practice, which continues to be a high-growth area, while simultaneously providing an opportunity to extend its US-based tourism practice into London.
“The move means we’ll be able to offer support in EMEA to our existing client base composed of world-class destinations, global airline and hotel brands, and travel services companies,” Finn told O’Dwyer’s. “The acquisition is also another important step in our overall growth in Europe, as my vision is for Finn to become one of the world’s top three independent marketing and communications firms with offices on every major continent.”
Global M&A advisor SI Partners advised Brighter Group in the deal.