Jen Dobrzelecki, who did an eight-year stint in Golin's consumer practice, has joined LEWIS as senior VP and New York office head.
She will oversee key client relationships, support the consumer brand practice and develop initiatives to attract diverse talent.
Dobrzelecki joins the high-tech firm from M&C Saatchi PR, where she led its US operation as executive VP.
Earlier, she did stints at CKPR, Nichol & Co. and Marina Maher Communications.
Stephen Corsi, executive VP at LEWIS, said Dobrzelecki's experience across consumer, tech, auto, health, food, luxury and lifestyle aligns with his shop's growth and expansion initiatives.