 Vuji Vujasinovic |
Sling & Stone, a PR agency that started in Australia, is hitting the US with a new office in Los Angeles. The entry into the US market follows the firm’s recent expansion to New Zealand. The firm, which is Australian PR agency of record for such companies as Twitter, Zillow and Nest, is looking to support Aussie and Kiwi brands in the US, and will also take on US clients. S&S founder and CEO Vuki Vujasinovic will lead the expansion and serve as head of the US operation. “Los Angeles was a natural choice for our first US office,” said Vujasinovic. “The energy in the creative, technology, and startup communities here is electric. While we'll work with brands from all over the US, we are very excited to become a part of the LA innovation network.”
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The O’Hara Project has chosen Adaptive Training Foundation as the agency’s 2018 pro bono client. ATF, a 501(c)3 nonprofit organization founded by former NFL linebacker David Vobora and supported through staff and volunteers, uses physical and motivational techniques to help people with physical impairments maximize their capabilities. The organization will receive one year of free public relations services. “With the launch of TOP/SF, a service disabled veteran-owned division of The O’Hara Project that specializes in military marketing, we have made a bold commitment to recognizing and supporting the military and their extended family,” said O’Hara Project SVP John O’Hara, a United States Marine Corps veteran. “Adaptive Training Foundation’s passion and dedication to disabled veterans and others resonated immediately and only further fueled our commitment to supporting these amazing men and women.”
 Ralph Crosby |
Crosby Marketing Communications CEO Ralph Crosby is branching out into academia. Crosby will be teaching a course at Anne Arundel Community College, near CMC’s Annapolis, MD headquarters, entitled “How to Write a Book and Get It Published.” The course runs from Jan. 31 to March 7. Crosby’s books include “Person-to-Person Management,” “It's the Customer, Stupid! Lessons Learned in a Lifetime of Marketing” and “Memoirs of a Main Street Boy: Growing Up in America’s Ancient City.” The course, which will be offered through the college’s School of Continuing Education and Workforce Development, will show students how to choose a topic, develop a concept and put together a plan to market a book to a publisher. “I hope my insights will help them write a book that grabs the attention of a publisher and inspires readers,” Crosby said.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
