Vuki Vjuasinovic
Vuji Vujasinovic

Sling & Stone, a PR agency that started in Australia, is hitting the US with a new office in Los Angeles. The entry into the US market follows the firm’s recent expansion to New Zealand. The firm, which is Australian PR agency of record for such companies as Twitter, Zillow and Nest, is looking to support Aussie and Kiwi brands in the US, and will also take on US clients. S&S founder and CEO Vuki Vujasinovic will lead the expansion and serve as head of the US operation. “Los Angeles was a natural choice for our first US office,” said Vujasinovic. “The energy in the creative, technology, and startup communities here is electric. While we'll work with brands from all over the US, we are very excited to become a part of the LA innovation network.”

O'Hara Project

The O’Hara Project has chosen Adaptive Training Foundation as the agency’s 2018 pro bono client. ATF, a 501(c)3 nonprofit organization founded by former NFL linebacker David Vobora and supported through staff and volunteers, uses physical and motivational techniques to help people with physical impairments maximize their capabilities. The organization will receive one year of free public relations services. “With the launch of TOP/SF, a service disabled veteran-owned division of The O’Hara Project that specializes in military marketing, we have made a bold commitment to recognizing and supporting the military and their extended family,” said O’Hara Project SVP John O’Hara, a United States Marine Corps veteran. “Adaptive Training Foundation’s passion and dedication to disabled veterans and others resonated immediately and only further fueled our commitment to supporting these amazing men and women.”

Ralph Crosby
Ralph Crosby

Crosby Marketing Communications CEO Ralph Crosby is branching out into academia. Crosby will be teaching a course at Anne Arundel Community College, near CMC’s Annapolis, MD headquarters, entitled “How to Write a Book and Get It Published.” The course runs from Jan. 31 to March 7. Crosby’s books include “Person-to-Person Management,” “It's the Customer, Stupid! Lessons Learned in a Lifetime of Marketing” and “Memoirs of a Main Street Boy: Growing Up in America’s Ancient City.” The course, which will be offered through the college’s School of Continuing Education and Workforce Development, will show students how to choose a topic, develop a concept and put together a plan to market a book to a publisher. “I hope my insights will help them write a book that grabs the attention of a publisher and inspires readers,” Crosby said.