Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
rss facebook twitter rss facebook twitter



Feb. 20, 2013



Lash Fary, CEO of marketing firm Distinctive Assets, is the guy who decides what goes into the award show "swag bags" -- one of the most coveted product placements in entertainment.

Below, Fary discusses in a Fox TV interview how he makes a decision and what's included in this year's high-profile gift bag for Oscar nominees, which includes a range of items from $10K Australian vacations and $5K beauty products to $4 bottles of Windex:

return to video page of >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.




Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info

Weber Shandwick