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Feb. 20, 2013

WHAT'S IN AN OSCAR NOMINEE GIFT BAG?
 

Lash Fary, CEO of marketing firm Distinctive Assets, is the guy who decides what goes into the award show "swag bags" -- one of the most coveted product placements in entertainment.

Below, Fary discusses in a Fox TV interview how he makes a decision and what's included in this year's high-profile gift bag for Oscar nominees, which includes a range of items from $10K Australian vacations and $5K beauty products to $4 bottles of Windex:
 
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