Seth Odell's "As Media Changes" vodcast provides a primer on CNN's Pathfire video content network (CNN's service is branded NewsSource) which he calls an "amazing and underutilized tool" in the PR industry.

"If you get a story picked up by CNN Pathfire, it goes from airing on one station to being available to producers nationwide," he said, noting its more than 800 station subscribers.

Odell describes the best way to get your client's story picked up on the expansive network.