Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin
ODWYERPR.COM > Videos return to main page


* * *

Browse for Video PR Services:

Broadcast Monitoring

Public Service Announcements

Sat. Media Tours

TV Production



* * *

More in our Buyer's Guide

Buyer's Guide

March 9, 2011



By Greg Hazley

Top executives of, NBC Universal's iVillage, and Forrester Research tackled social media's place in their organizations, as well as policies for staffers, among other topics in a panel led by Digital Influence Group's Glenn Engler.

Michele Mitchell, VP of audience development and retention for NBCU's iVillage who had a similar role at Reader's Digest, dicussed the portal's moderation of content and readers, as well as where social media fits into the organization.

David Cooperstein of Forrester Research talked about social media policies for staffers, noting that the company's policies required changes after employees produced too much content:

return to video page of >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.




Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info

Copyright © 1998-2020 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471

Weber Shandwick