Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
rss facebook twitter rss facebook twitter
 
 

conan

 

 


 

March 14, 2012

CONAN RIPS 'CANNED' TV NEWS

 

A montage put together by a "Conan" producer of TV news stations using a "canned" VNR report about so-called "email overload" has become an online hit.

The clip cuts from reporter to reporter repeating the same question to queue the VNR produced by CNN Newsource: "Could this be the end of email overload?"

Conan producer Doug Karo told Fortune he heard the phrase and said "it sounded so awkward I knew it was some bad copy and sure enough the more I looked into it, it was."

The VNR was produced for 410 Labs to highlight its Shortmail service which limits emails to 500 characters.

 
return to video page of odwyerpr.com >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

 

 


 
Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info
 

Weber Shandwick