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April 12, 2011



By Greg Hazley

Burson-Marsteller CEO Mark Penn appeared on Bloomberg TV/India April 5 discussing mulitiple topics from upcoming elections there to President Obama's re-election announcement and the role of professional advisors (like himself) in political campaigns -- commonplace here but a new phenomenon in countries like India, where Penn Schoen and Berland is opening an office.

"As democracy here becomes more complex, as communications really becomes more developed, typically we see that people need more polling advice and more analysis of an electorate," he said. "Now with the Internet you have another means of communications, in addition to television, to broad numbers of voters and having that advice can be the difference between winning and losing -- between having the right message and the wrong one."

Penn also talks about transitioning from politics to corporate clients, the difference between advising Bill Clinton and Bill Gates, and his thoughts on Obama's campaign announcement, among other topics:

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