By Greg Hazley

Jim Licko, senior director of accounts for Denver-based GroundFloorMedia, talks with Corey Hayes of digital agency The1stMovement about mobile in these two clips from the agency.

"It's not just the phone anymore. It's not just about the iPad or it's not just about the tablet, per se," said Hayes. "It's about how you interact between those devices."

Hayes talks about B2B companies adopting more B2C tactics in mobile, brands "partnering" with an audience and other topics in the mobile PR space.

Part II: