By Greg Hazley

Taylor Griffin of D.C. PR shop Hamilton Place Strategies told "BBC World News" this week that the BP crisis is unprecedented and said he believes a name change will be of no value to the oil company.

"The important thing is going to be building that trust going forward," he said.

Griffin, who appeared with the Wall Street Journal's Stephen Power, outlines the advice he would give BP moving forward while Power also handicaps BP's response: