Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin
ODWYERPR.COM > Videos return to main page


July 29, 2011



"There are very particular lines that you can and cannot cross when you are marketing to women," said Marina Maher Communications executive VP Diana Littman Paige in an interview with media trainer Mike Bako.

Littman talks about targeting women in campaigns, the "Stone Age" marketing of feminine products, and the agency's award-winning recent work for Kimberly Clark's U By Kotex in the 14-minute clip:

return to video page of >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.


Bill Huey, Strategic Communications, Atlanta (7/29):
Stuart Elliott of The New York Times recently chronicled the flop of Goodby/Silverstein's campaign to promote milk as a cure for the symptoms of PMS. The web site focused on "men living with PMS," and the pitchforks came right out. The web site was taken down after about a week, replaced with one that is focused on "discusssion" of the malady and how good old milk can help. It ranks as one of the fastest and most spectacular flops in web/social media marketing.


Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info

Copyright © 1998-2020 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471

Weber Shandwick