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Aug. 3, 2010



By Greg Hazley

President Barack Obama's appearance on "The View" last week was "stupefyingly wrongheaded," said PR consultant, author and O'Dwyer's columnist Fraser Seitel during an appearance with Shepard Smith on Fox News Channel July 29.

"Wrong venue, wrong timing, wrong image," he said. "Somebody at the White House has lost his mind."

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FitzFiles via Twitter (8/03):
Horsehockey. Policy Qs asked & key audience for #POTUS.

Mike Paul, the Reputation Doctor, MGP & Associates PR (8/03):
I totally disagree with Fraser on this one! Obama hit a key demographic with his message: women, who make up more than 1/2 of the U.S.! He did so in a new way for POTUS through a day-time talk show, which is a good thing, not a bad thing. And Obama reminded women of several reasons beyond policy for why they voted for him in the first place: his charm, his love of his wife and family, his modern way of speaking about tough issues which they identify with and his ability to transcend race.

Wes Pedersen (8/03):
Going on The View, while not a brilliant move, was a smart move. We will see more like it because people watch it, it is as legitimate a venue, and, if the president were paying for it, would have cost a bundle. He needs every outlet he can grab onto these days to get his policies spelled out in an everyman, everywoman setting. He ought to look into other similar programs, and I will bet that is what his staff is doing. The programs have to be vetted thoroughly, of course. Can't have a bimbo asking inane questions. Light en up, Fraser, this is the media reality of -- dare I say it -- the day.

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